Designed: Dwayne Edwards

D’Wayne Edwards’ accolades precede him. He was the Design Director of Footwear for the Jordan Brand, one of six designers ever to design an Air Jordan 21 and 22, he has designed shoes at the highest level for today’s premiere athletes and teams, such as Michael Jordan, Carmelo Anthony, Derek Jeter, Roy Jones Jr. and 2004 National Champion and the University of North Carolina Tarheels. He’s designed the Ipeas Nike Equestrian boot for the 2008 USA Olympic Team, which was selected out of more than 40,000 entries from 40 different countries for the prestigious 2008 International Red Dot Award. In 2012 D’Wayne established Pensole Footwear Design Academy in Portland, Oregon and in 2014 was selected 1 of Fast Company’s 100 Most Creative People on Business. Need I say more?

We had a chance to visit him at Pensole Academy in Portland, Oregon and talk to him about his career at Nike, his new venture, Pensole Academy and overall soak up some knowledge. This is a great interview and our inaugural video for our “Designed” video docu-series. Please help us spread the word about our videos. They were created to provide context to design—the people that create the products we love or simply appreciate its importance in our world.

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The Story of How We Started

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Preface: Envisioning Blackness In American Graphic Design